The ability to attract yoga students is essential to your yoga business. These students are responsible for ensuring that your business strives.
Also, a higher enrollment rate ensures that you can keep on practicing and spreading your love for this ancient Hindu practice. Given that your students form a vital part of your business, you should be armed with information on how to keep them loyal.
Additionally, you should be open to welcoming in new students to keep the community thriving.
In this article, discussions will focus on methods practiced by other yoga studios on keeping their students, strategies to make public your service, and the different ways for you to get new clients.
Ways to Keep Your Students
Loyalty is an important thing in customer relations. Customer loyalty happens when someone keeps on coming back to avail of your services. It is especially an important factor when the customer has a wide range of choices offered by your competitors.
Loyalty is driven by several factors. The most common reasons behind customer loyalty includes customer satisfaction, positive customer experience, and the value got by the customer from the services and amenities offered by your yoga studio.
Customer loyalty becomes more important when you consider how they play an important role in marketing your business.
Word of mouth advertising is considered by many business people as a reliable means of spreading word about your business. With this in mind, it is best to start building how you can keep customers loyal even at the infancy of your business.
The following are some recommendations from veterans in the yoga business:
Maintain the Quality of Your Service
Businesses usually start with optimal service quality. However, some businesses tend to slack and allow the quality of their services, and even amenities, sink towards the bottom.
Customers like consistency.
You, as a new yoga studio, should ensure that your staff, including your studio, is always on the top of your game.
Staff should receive constant training to keep them updated on the latest in yoga teaching. Your studio should also not be left behind. Your amenities should always be pristine and always available for your yoga students.
Go the Extra Mile
Customers feel valued when businesses treat them like royalty. How wouldn’t like it when someone treats them like a very important person. In the yoga business, going the extra mile means that you do what is beyond your duty or what they have paid for.
Some examples include providing special treatment when scheduling their yoga session, updating them of their schedule class, and providing freebies on top of what they’ve already received.
How to Grow Your Yoga Class
The size of yoga classes tells several things about you and your studio. Many yoga instructors and businesses use the size of classes to determine whether their instructor is capable of attracting loyal students.
You probably looked at the ideal class size that you wanted when you were looking for the perfect yoga studio location.
Some also use it to gauge whether a yoga teacher is professional and talented. These traits are commonly attributed as factors driving repeat clients, and eventually establishing customer loyalty. Experts in the business gave the following suggestions:
1. Improve yourself
Students keep coming back for more if they are inspired or felt that classes with you nourishes their body and spirit. To have them coming back, it is essential that you invest on your talent and skills. Talent and experience are a sure guarantee that students will come back for your or another yogi’s classes.
2. Maintain your passion
Talent and a wide knowledge of yoga is one thing, but it will not nourish and inspire others without passion. You might feel like this is not a problem as a new yoga studio owner. However, that might not be the case several years forward. It is best that you keep yourself checked at all times to ensure that you are aware of the reason you are teaching yoga.
Publicity is a big thing in running a business. No customer will drop by your yoga classes if they do not know it exists in their neighborhood.
Given that, it is a must that you invest in getting the word out about your business. Technology is your best friend in this endeavor.
Social media, in particular, can be a big help in letting people know about what you offer. It is a cost-effective strategy as your online presence does not cost anything at all.
However, you might need to do a quick study on how to effectively use social media in advertising your new yoga business. While there are numerous success stories with social media marketing, they were armed with knowledge and experience thus the reward.
As such, a little investment in time and patience will yield the most for your yoga studio.
Establish a connection
Yoga practice is not only the teacher leading the classes. It also requires that you create a bond with your students.
Business insiders recommend that businesses should give a personal touch, especially the service-oriented establishments.
Veteran yoga business owners and yogis shared that students mostly appreciate and are likely to become loyal when they feel that the owner, especially yogis, exert effort to make them feel comfortable and reaches out to show sincerity in knowing them more.
A balance between accessibility and getting a lot done
Students will feel like they were robbed when a class end feeling like they were not challenged and at times, when it was too difficult that they were unable to follow all the poses.
It might be a hard task for yogis to determine the level of his/her students. But effort should be taken to know them more in order to strike a balance between conducting a challenging class, and an easy to follow session.
Additionally, it is advised that yogis promote taking breaks when classes get challenging.
Get Those Yoga Clients!
New and old business alike find it hard to get new clients. There is no specific formula to attracting customers and showing them all the services and products you offer.
Many businesses adopt a trial-and-error approach when trying out a new strategy to solidify their business.
For those new in the field of yoga teaching, the trend of being health conscious favors you. It would be easier to attract new clients if you know where to start, what to do, and how you can effectively market your new business.
The following are some recommendations for getting new yoga students to sign up for your classes:
Build an Email List
Business people always say that those with a list see more success when doing business. It is true especially for those starting new in the field. As someone who’s a newbie, you’ll need every possible lead as they can be your client in your new yoga studio.
Building a database of potential clients is one way for targeting and attracting new students into your brand-new studio.
Create a website
Many of us nowadays depend on the Internet. Having a website is a no-brainer for new businesses, and even for existing ones. A simple search on Google can lead to a dozen of possibilities.
Attracting a new student is one of those. So, it is a must for you to build your website. It should be filled with everything you want a potential student to know about you, the services your offer, and the amenities available at your yoga studio.
Get your business published
May it be on a local newspaper, a website, or a health magazine, one way of getting more people interested to what you offer can start from having your article published.
It can also be a piece from another writer whose highlighting you, the yoga classes you offer, and the new yoga studio in town.
Getting media attention is one of the many things that boost businesses. It has been proven by those featured on television shows, and those mentioned by famous personalities.
One of the easiest ways to get published in local newspaper is to reach out to the business editor when they write something about your field. They love getting quotes from local businesses to add to their articles.
Take advantage of social media
Social media marketing is one of the hot trends in the 2010ws. It is expected to grow further in the coming years.
With many already present in one or more of the social media platforms, you can count that anything you post on any social media sites will attract someone curious about practicing yoga. Your social media account should be timely and of use for all your potential, and even existing, students.
Get listed on local listings
A website or social media presence would be nothing if you don’t list yourself on as a local establishment on Google, Bing, and Yahoo.
Having your yoga studio listed can take your search engine ranking higher considering that many turns to online search engines when looking for whatever they need.
A local listing on the world wide web can ensure greater chances of attracting new yoga students.
Improve + Consistency = More Students
Your yoga business need not be focused on attracting students. Effort should instead be channeled into providing training to staff and yourself. This training will ensure that your business will thrive despite challenges of opening of a new business.
Many of those who have been in the business for years swear on the combination of continuous education and talent as the secret ingredient in having a successful yoga studio.
Additionally, your students will appreciate you and take your classes more if you create a bond with the group.
Socializing before and after classes, taking time to get to know them on a personal level, and exerting more effort from what they expect are some of the things business people say are factors that could lead to customer loyalty.
Putting your business out there is also another important thing when starting a new yoga studio. Experts recommend that you consistently advertise your business to your target audience.
With the advent of social media, it made it easier even for small, new businesses to get more people to know more about them. Word-of-mouth advertising is still a big thing. However, it has become more significant with the age of social media. It is easier to share reviews of your yoga studio.
Given that, is best to offer the highest quality of service at all times.
Being a new yoga studio owner attracting and convincing students need not be hard. Knowing your strengths, exerting more effort, and creating a bond with your students will ensure that you can easily attract new customers and keep existing students loyal.